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LAUREN BEST

Challenge Your Beliefs to Explore New Possibilities for Designing a Business You Love

When was the last time you challenged your own beliefs?

As a young designer in design school and in some of my first jobs, I remember being continuously encouraged to “think critically” and “question everything” to really get to the root of the problem, to then explore the different possibilities, and to eventually land at the best design solution.

While critical thinking it an incredibly valuable skill, it wasn’t until I took a step outside of the design world to really question the limits of what critical thinking can have on our ability to grow professionally and intellectually.



It’s in our conscious mind that our critical thinking, will power, long-term memory, and logical thinking lives. And if you haven’t heard this fun fact before, our conscious mind makes up only 10% of our minds.

So you can only begin to imagine all of the possibilities available to us in exploring the unconscious mind, to build new capacity and depth of mind towards the beliefs that we want to live out in our lives, while also letting go of old beliefs that are holding us back.

Throughout so many moments in designing my new business venture I have had to challenge my own critical thoughts:

❌ Business is done best in a traditional sense

✨ But I want balance in my life and I don’t HAVE TO put in 40+ hour week

❌ Success is only reached if you work really, really hard

✨ Success can be easy and fun and feel natural when you’re using your super-power

❌ People will judge me if I start doing things differently

✨ I am different from everyone else, so I should absolutely do things my way

❌ Clients will only see my value if I give them different add-ons, artefacts, and systems to use

✨ Value is offered in how you do something differently than anybody else, it is quality over quantity and showing up uniquely as you

I have seen some of these beliefs in my clients and colleagues too. We’re all human, we all have limiting beliefs. And you might be wondering now, how can we build more capacity in our subconscious minds and also challenge the conscious and critical part of our minds that are holding us back from living the life we want to live?

A self-development tool I have been using, and am excited to offer to my clients, is hypnosis. It has given me the safe space to surpass my critical mind and tap into my subconscious mind to overcome any limiting beliefs and negative emotions, to re-discover what I already have inside of myself (turning vulnerabilities into superpowers), and has helped me explore new possibilities for designing my business in a way that is best suited to me. Like anything, it is a process. And it is one that I can say is instrumental to execute consciously created design strategy to bring your ultimate reality into fruition.

Interested to try hypnosis for yourself?


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